About Company
Simplicity, Purity, and Elegant Wit.
Empowering businesses in the Middle East with world-class training and consultancy since 2015.
Our Story Founded in Cairo, Egypt, in 2015, Attic has rapidly evolved into one of the region's most prominent firms in the training and consultation field.
The name “Attic” is not chosen by chance. It describes something marked by
simplicity, purity, and elegant wit—attributes that define our approach to every project.
We believe that complex business problems require clear, smart, and practical solutions.
We specialize in delivering precise, world-class services across:
- Management & Operations
- Sales & Marketing
- Supply Chain
- Financial Management
By anticipating market needs and translating them into beneficial services, we help our clients move forward
with confidence, ensuring business sustainability and long-term growth.
Our Mission
Our mission is to best serve our clients as partners of success, and maximize our continuous fruitful business cooperation, with a special focus on the human factor. We achieve this through profound knowledge, proven best practices, and innovative mentalities.
Our Vision
Being regionally recognized as the first- choice firm in the Training &consultancy field. delivering excellence to our clients.
Our partners
Dr. Emil Ezzat Moury
FMCG Sales Specialist & Strategic Growth Leader A veteran with 25+ years of experience in sales management and territory development. Dr. Emil is a master of market share expansion and process optimization, specializing in building structured sales systems and high-performing teams that consistently exceed revenue targets.
Dr. Mahmoud Massoud
National Sales Manager (Lamar) A results-driven leader managing a 25M EGP monthly turnover across Egypt. Dr. Mahmoud oversees a massive network of 8 branches, 140 vans, and 23,000 customers. He recently led his team to a 33% volume growth, demonstrating elite expertise in large-scale logistics and retail coverage.
Dr. Sherin Saadeldin
International Trainer & Strategic OD Professor A global facilitator with 25 years of experience bridging the gap between corporate leadership and organizational development. With a background as a Pharmaceutical Director and a Certified Change Facilitator, she specializes in building sustainable business growth through executive coaching and strategic management.
Dr. Georgette Michel
International HR Consultant & Certified Trainer A seasoned expert with over 30 years in Human Resources and Management across Egypt and Europe. An ESLSCA MBA holder and certified DiSC and Directive Communication trainer, Dr. Georgette focuses on behavioral psychology, training, and consultation to enhance organizational culture.
Dr. Ashraf H. Shaarawy
Business Instructor & ICT Solutions Expert A DBA candidate and specialist in the intersection of data and business. With 25+ years in the ICT sector, Dr. Ashraf is a prominent instructor at AUC and AmCham, teaching Research Methodology, Statistics, and Strategic Management to the next generation of business leaders.
Dr. Ibraheem El Ashy
L&D Consultant & Neuroscience Leadership Expert A specialist in culture transformation and evidence-based leadership. Dr. Ibraheem leverages neuroscience and adult learning principles to design transformative training programs. He is recognized globally for his bilingual delivery and his ability to foster accountability and adaptability in executive teams.
Our Guiding Principles
Concrete, Realistic Solutions
We move beyond theory. We pay strict attention to offering practical, actionable solutions that tackle your specific on-ground challenges.
True Partnership
We work alongside our clients, not just for them. By deeply understanding your needs, we act as an extension of your team.
Financial-Oriented Approach
We understand the bottom line. We guarantee the best value versus cost, ensuring your investment in training yields a measurable return.
What Drives Us
Value Adding
We commit to consistently adding substantial value, helping clients realize their full potential.
Integrity
We uphold honesty, truthfulness, and sincerity, embracing transparency in all internal and external dealings.
Excellence
We dedicate ourselves to high standards and professional quality in everything we do.
Simplicity
We cut through the noise. We focus on what matters, helping employees and clients overcome complexity.
Continuous Development
We foster a culture where our team is motivated to generate innovative ideas, share knowledge, and adopt effective strategies.
Get the Full Picture
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